今日想同大家分享WSJ這個訪問，Robert Shiller 及George Akerlof 兩位諾貝獎得主宣傳新書《Phishing for Phools》，與專欄作者 Jason Zweig談論書中的主旨: 有關欺騙及不誠實取利的經濟解釋，不少是要作一些行為經濟學式的解釋。
這本書我仍未看，但這個訪問我是極度推介的，因為相當好笑。其中一段相當有趣的，是Shiller 談及為寫這本書，他親身試食貓糧，以親身證實貓是否如宣傳所述般，有甚麼特別口味，以下為Transcript:
Q: You ate cat food to research a common way you think consumers may be phished by marketers.
RS: The labels on the cans said things like ‘roast beef paté’; things that we would see in a restaurant. So I said, if they say that, it must be something like that. I tried tasting it, and they all tasted pretty much the same. They tasted like cat food. There is an artificial reality that is created by marketing.
但我認為最有趣的，當然是在訪問最後一題， Zweig問Akerlof與老婆Janet Yellen（即是聯儲局主席）的生活相處，Akerlof的答案頗有趣，值得一看~
其實好尷尬~~~好彩冇追問~~~
我諗佢地都講好左~ 主持只可以輕輕一問~