感恩節周未的消費模式

最後更新日： 2024年01月23日

除了要留意Cyber Monday的銷售總數的改變外，另一個值得留意的看點，當然是這個感恩節周未於手機及平板電腦的網上消費量大增之時，消費者的消費模式是怎樣的呢？

先來一個Black Friday用那款手機的人更願消費。

First and foremost, iOS shoppers showed to be more willing to part with their money than Android users. The average iOS user spent $127.92 on purchases this Black Friday as opposed to $105.20 for the Android market. 18.1 percent of all online purchases were made through an iPhone as well, where as only 3.5 percent were made through Android.

明顯，用iPhone的人更願意消費。

另外，

In general, smartphones were accounted for 25 percent of all traffic on Black Friday, and tablets followed up with just 14.2 percent. On the flip-side, tablets accounted for 14.4 percent of all purchases over the holiday, nearly double that of smartphones.

智能手機同平板電腦誰主網上銷售？目前未有定論。

Source: Technobuffalo