感恩節周未的消費模式

除了要留意Cyber Monday的銷售總數的改變外,另一個值得留意的看點,當然是這個感恩節周未於手機及平板電腦的網上消費量大增之時,消費者的消費模式是怎樣的呢? 先來一個Black Friday用那款手機的人更願消費。 First and foremost, iOS shoppers showed to be more willing to part with their money than Android users. The average iOS user spent $127.92 on purchases this Black Friday as opposed to $105.20 for the Android market. 18.1 percent of all online purchases were made through an iPhone as well, where … Read more

美國Cyber Monday成績表

按Bloomberg的報道,今年Cyber Monday的網上銷售按年升21%: Web sales yesterday rose 21 percent from 2012, International Business Machines Corp. (IBM) said in a statement. Retailers catering to smartphone and tablet users benefited the most, with mobile traffic accounting for 32 percent of site visits, a 45 percent gain from a year earlier. 不過,某程度上網上銷售只是取替左實體銷售,因為自Black Friday開始計的周未,整體銷售總的來說仍然是跌的: Online spending increased 15 percent to a record … Read more

在Instagram上落廣告有效乎?

Instagram開始有得賣廣告已經近一個月,要思考的問題是,到底在Instagram上賣廣告是否有用? 目前來說,答案是正面的。按Bloomberg Businessweek 引述數據指出,係Instagram落左Sponsored Post的幾個服裝品牌,其Sponsored Post被like的次數明顯大增,如下圖: 多人like 有甚麼好處? The greater value may come from attracting new followers, each one essentially extending an invitation to the brand to continue advertising directly in a user’s feed. According to Nitrogram, which gathers analytics on Instagram, Michael Kors gained an average of 54,000 followers in the 18 hours following … Read more