Month: December 2013

感恩節周未的消費模式

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除了要留意Cyber Monday的銷售總數的改變外，另一個值得留意的看點，當然是這個感恩節周未於手機及平板電腦的網上消費量大增之時，消費者的消費模式是怎樣的呢？ 先來一個Black Friday用那款手機的人更願消費。 First and foremost, iOS shoppers showed to be more willing to part with their money than Android users. The average iOS user spent $127.92 on purchases this Black Friday as opposed to $105.20 for the Android market. 18.1 percent of all online purchases were made through an iPhone as well, where … Read more

美國Cyber Monday成績表

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按Bloomberg的報道，今年Cyber Monday的網上銷售按年升21%： Web sales yesterday rose 21 percent from 2012, International Business Machines Corp. (IBM) said in a statement. Retailers catering to smartphone and tablet users benefited the most, with mobile traffic accounting for 32 percent of site visits, a 45 percent gain from a year earlier. 不過，某程度上網上銷售只是取替左實體銷售，因為自Black Friday開始計的周未，整體銷售總的來說仍然是跌的： Online spending increased 15 percent to a record … Read more

在Instagram上落廣告有效乎？

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Instagram開始有得賣廣告已經近一個月，要思考的問題是，到底在Instagram上賣廣告是否有用？ 目前來說，答案是正面的。按Bloomberg Businessweek 引述數據指出，係Instagram落左Sponsored Post的幾個服裝品牌，其Sponsored Post被like的次數明顯大增，如下圖： 多人like 有甚麼好處？ The greater value may come from attracting new followers, each one essentially extending an invitation to the brand to continue advertising directly in a user’s feed. According to Nitrogram, which gathers analytics on Instagram, Michael Kors gained an average of 54,000 followers in the 18 hours following … Read more